maincubes, a Germany-based data center provider, needed to increase its brand visibility in the US market. Due to its extensive data center experience, 180 Marketing Communications was chosen to do so.
180 developed a digital PR campaign to leverage its thought leaders and connect with industry media and analysts. It initiated the campaign by conducting thorough market research and identifying key trends and decision-makers. It also analyzed competitors to understand which narratives resonated with its target audiences.
Then, we proposed a series of compelling stories focusing on maincubes’ unique selling propositions, such as sustainability and the benefits of German data centers, including data sovereignty. We tailored press releases and, in parallel, wrote and placed thought leadership articles highlighting the company’s innovations relevant to US customers. We also garnered speaking opportunities for maincubes thought leaders at prominent US industry conferences. This collective effort helped the company establish authority, increase visibility, and showcase the company’s expertise to this new audience.
The Results
maincubes saw a 150% increase in mentions across top-tier industry publications such as Capacity, Data Center Knowledge, Datacenter Dynamics, Datacentre News, Intelligent Data Centres, Renewables Now and Structure Research. The company was also included in industry reports, enhancing the maincubes’ reputation and credibility in the US market.
Our digital PR campaign led to a 60% growth in traffic to the US-targeted sections of the maincubes’ website. Additionally, the company experienced a surge in social media engagement, with increased followers from US-based users.
Digital PR played a crucial role in maincubes’ entry into the US market. Through a customized approach resonating with media, analysts, and potential customers, maincubes significantly boosted its visibility, establishing a more robust market presence and gaining industry recognition.