Built on the PESO (Paid, Earned, Shared, Owned) framework, our digital PR drives visibility, thought leadership, optimized search, and measurable results.
MEDIA, INFLUENCER AND ANALYST RELATIONS (AI-ready, earned media)
Generate awareness, authority, and AI-visible share of voice in your category.
- Proactive pitching and briefing programs that create clear, quotable expert
commentary that AI systems and search can easily understand and reuse - Reactive PR and rapid-response statements mapped to priority AI and industry narratives
- Press releases structured for search and AI discovery (strong headlines, clear context, rich background)
- Reputation management and issues preparedness, including narrative and FAQ assets for human and AI consumption
- Newsjacking, turning timely topics into authoritative content and coverage
- Media and spokesperson training focused on messaging
CONTENT WRITING AND MARKETING (Owned media, structured for AI)
Develop content rooted in thought leadership and proof that is structured for search engines and AI assistants, to surface and cite.
- Blogs and articles that directly answer the questions customers and AI tools ask, and reinforce your core narrative and proof points
- Case studies and success stories
- Email campaigns that repurpose content into consistent customer touch points
SOCIAL MEDIA (Shared media and executive visibility)
Connect, share ideas, and build a community while reinforcing your narrative in search and AI results.
- Content creation and publishing that ties social posts back to pillar content on your site
- Campaign and community development aligned with your narrative and key questions in the market
- Internal policies and amplification programs help employees and executives echo AI-ready messaging
ONLINE ADVERTISING (Paid media to amplify authority)
Support demand generation with paid programs that boost your best content.
- Advertorial and paid-article development that extends your thought leadership and data
- Planning and buying that prioritize placements where your customers go
- Analytics and ROI tracking across impressions, engagement, and assists to organic/AI-driven discovery