For organizations seeking to strategically serve data centers
The Green Building Initiative (GBI), a well-established organization in general green building and sustainability, lacked a clear, credible presence in the data center sector, where energy, water, and carbon performance are under intense scrutiny. GBI needed data center‑specific narratives and strong visibility among developers, operators, and investors shaping the next generation of digital infrastructure. To become a preferred sustainability partner for data center projects, GBI needed both strategic thought leadership and trusted access to the right industry networks.
180 drew on its long‑standing relationships across the data center ecosystem and its thought leadership in sustainable digital infrastructure to help GBI build, define, and communicate its data center efforts. 180 secured speaking opportunities at major industry conferences—including PTC, Data Center World, Datacloud USA, and 7×24, placing GBI leaders on influential stages where sustainability, design, and investment decisions are shaped. To underpin this visibility with substance, 180 produced a suite of case studies and ghostwrote book content on data centers for the CEO, clearly articulating how GBI’s frameworks translate into real‑world performance, risk mitigation, and stakeholder value.
Through this combination of executive‑level thought leadership and strategic network activation, GBI evolved into a recognized sustainability partner for data centers. This increased the organization’s data center business, by providing a clear, credible voice in the sector, unlocking new conversations with operators, developers, and investors, and ultimately positioning GBI as one of the most compelling organizations to align with when planning, building, or certifying data centers.