PR and Marketing Support

PR AND COMMUNICATIONS
•    Proactive and reactive media relations
•    Reputation management
•    Communications audits
•    Industry analyst relations (paid and unpaid) – Forrester, Gartner, IDC and the like
•    Speakers’ bureaus (paid and unpaid)
•    Strategic planning
•    Awards programs
•    Events (e.g., getting media to attend company-held events, holding press conferences, managing your event press rooms, coordinating media coverage at industry-held events)
•    Crisis communications (internal and external programs)
•    Cause marketing

BREAK THROUGH AND CONNECT WITH MEDIA IN TODAY’S 24/7 NEWS CYCLE (online, print and broadcast)
•    Strategies enable you to connect and develop long-term media relationships
•    Position your company as a trusted, media resource for proactive media relations
•    Break through to UK, LatAM and APAC media outlets to expand awareness wherever needed
•    Enable your internationally-based company to connect with US media for coverage supporting growth

OBTAIN STRATEGIC INSIGHT FROM A DIFFERENT POINT OF VIEW (PoV)
•    Observes situations from a journalistic PoV – your first line of defense for effective pitching
•    Meet your short-term and long-term business goals
•    Provide a strong understanding as to how to connect your sales team with PR results
•    Integrate your long-term strategy of IPO and M&A with all PR efforts
•    Set and prioritize your short-term and long-term goals on a parallel path for execution

CONTENT DEVELOPMENT AND MARKETING
•    Analyst presentations
•    Bios
•    Blogs
•    Bylined articles
•    Case studies
•    Industry surveys
•    Media alerts
•    Newsletters
•    Press releases
•    Speaker presentations
•    Use cases
•    White papers

SOCIAL MEDIA
•    Open up and establish new platforms with your brand and messaging
•    Create a single platform that centralizes all social efforts to amplify
•    Develop social media policies for your company
•    Audit platforms to determine the most effective ones that will help you meet your goals
•    Ensure consistent messaging and branding across all platforms
•    Start a two-way conversation with customers and influencers