PR AND COMMUNICATIONS
• Proactive and reactive media relations
• Reputation management
• Communications audits
• Industry analyst relations (paid and unpaid) – Forrester, Gartner, IDC and the like
• Speakers’ bureaus (paid and unpaid)
• Strategic planning
• Awards programs
• Events (e.g., getting media to attend company-held events, holding press conferences, managing your event press rooms, coordinating media coverage at industry-held events)
• Crisis communications (internal and external programs)
• Cause marketing
BREAK THROUGH AND CONNECT WITH MEDIA IN TODAY’S 24/7 NEWS CYCLE (online, print and broadcast)
• Strategies enable you to connect and develop long-term media relationships
• Position your company as a trusted, media resource for proactive media relations
• Break through to UK, LatAM and APAC media outlets to expand awareness wherever needed
• Enable your internationally-based company to connect with US media for coverage supporting growth
OBTAIN STRATEGIC INSIGHT FROM A DIFFERENT POINT OF VIEW (PoV)
• Observes situations from a journalistic PoV – your first line of defense for effective pitching
• Meet your short-term and long-term business goals
• Provide a strong understanding as to how to connect your sales team with PR results
• Integrate your long-term strategy of IPO and M&A with all PR efforts
• Set and prioritize your short-term and long-term goals on a parallel path for execution
CONTENT DEVELOPMENT AND MARKETING
• Analyst presentations
• Bios
• Blogs
• Bylined articles
• Case studies
• Industry surveys
• Media alerts
• Newsletters
• Press releases
• Speaker presentations
• Use cases
• White papers
SOCIAL MEDIA
• Open up and establish new platforms with your brand and messaging
• Create a single platform that centralizes all social efforts to amplify
• Develop social media policies for your company
• Audit platforms to determine the most effective ones that will help you meet your goals
• Ensure consistent messaging and branding across all platforms
• Start a two-way conversation with customers and influencers