Minnow, a food technology startup specializing in innovative self-service food pods, sought PR. To attract investors, customers, and users, Minnow needed to boost the visibility of its cutting-edge technology. Recognizing the power of startup PR, Minnow enlisted 180 Marketing Communications.
180 started with a comprehensive analysis of the food tech industry, pinpointing unique angles that would capture media interest. This highlighted how Minnow addressed key issues (important during the pandemic). This included safer and more efficient restaurant takeout and delivery. It also emphasized safer food deliveries for commercial and residential buildings. All of these factors point to a contactless food delivery model.
The goal was to generate buzz with investors, restaurants, and users through the media. 180 identified influential industry journalists and bloggers. Personalized pitching campaigns, relationship building and a planned news calendar showcased Minnow’s innovative technology and potential to revolutionize food delivery.
Generating Buzz
This proactive PR campaign bore fruit. Minnow was featured in top-tier tech and food industry publications, including Food Institute, Fastcasual.com, Food on Demand, Fortune, Geekwire, Portland’s KGW News, Modern Restaurant Management, Nation’s Restaurant News, QSRWeb and The Spoon.
Soon, inquiries from interested investors and potential partners surged, bolstered by Minnow’s robust media presence. This strategic PR approach not only increased visibility but also established Minnow as a credible, innovative player in food tech.
180’s ongoing media coverage propelled Minnow into the spotlight, forging strategic connections and positioning them for sustained growth and industry leadership.