Full-Service Marketing Communications

Achieve your short-term and long-term business goals with our full-service marketing communications capabilities. We work with your team or can serve as your in-house marketing communications team!

marketing communications capabilities

MEDIA, INFLUENCER AND ANALYST RELATIONS (earned media)
Generate awareness and lead your industry’s share of voice.

  • Proactive pitching
  • Reactive PR
  • PR writing
  • Reputation management and preparation (crisis)
  • Newsjacking
  • Media training

STRATEGIC SERVICES
Manage, shape, and maintain the perception of your brand.

  • Transactional PR (M&A, IPO)
  • Product and service launches
  • Brand strategy and development
  • Competitive analyses
  • Messaging
  • Market research
  • Sales team enablement

THOUGHT LEADERSHIP
Showcase your executives who move and inspire others with innovative ideas.

  • Focused C-suite programs (content, interviews, podcasts)
  • Speakers bureaus
  • Op-eds
  • White papers and position pieces
  • Awards programs

CONTENT WRITING AND MARKETING (owned media)
Develop content rooted in thought leadership. Dominate the conversation.

  • Blogs
  • Article placements (unpaid)
  • Case studies
  • Surveys
  • Copywriting for various platforms

SOCIAL MEDIA (shared media)
Connect and share ideas to build a community.

  • Content creation and publishing
  • Campaign and community development
  • Internal policies and amplification

EVENTS
Connect and demonstrate your company at industry and company-held events.

  • Event strategy and planning
  • Event sponsorships (purchasing or creating ones for your event)
  • On-site media and analyst relations
  • Promotional efforts
  • Analytics and ROI tracking

ONLINE ADVERTISING (paid media)
Feed your lead and demand gen efforts to boost sales.

  • Advertorial writing (paid articles)
  • Planning and buying
  • Ad design
  • Analytics and ROI tracking

WEBSITE
Keep your ranking on top, attract prospects, and keep stakeholders informed.

  • Website design and development
  • SEO
  • Content development
  • Navigation strategies
  • Management of website content

Let’s discuss how 180 can help you today!