Rooted in the PESO (Paid, Earned, Shared, Owned) media model, our digital PR helps increase brand awareness, develop thought leadership, improve SEO, and boost sales.
MEDIA, INFLUENCER AND ANALYST RELATIONS (earned media)
Generate awareness and lead your industry’s share of voice.
- Proactive pitching
- Reactive PR
- Press releases
- Reputation management
- Newsjacking
- Media training
CONTENT WRITING AND MARKETING (owned media)
Develop content rooted in thought leadership. Dominate the conversation.
- Blogs
- Article placements (unpaid)
- Case studies
- Surveys
- Email campaigns
SOCIAL MEDIA (shared media)
Connect and share ideas to build a community.
- Content creation and publishing
- Campaign and community development
- Internal policies and amplification
ONLINE ADVERTISING (paid media)
Feed your lead and demand gen efforts to boost sales.
- Advertorial writing (paid articles)
- Planning and buying
- Ad design
- Analytics and ROI tracking
WEBSITE
Keep your stakeholders informed.
- Content development and marketing
- Navigation strategies
- Management of PR content